The Goal 

The parabox team created a Vine demonstrating what happens when two powerful pieces of technology are morphed into one. Samsung revealed the Samsung K Zoom, a smart phone with an even smarter camera!

Production 

Samsung was on the cusp of launching a brand new product and wanted to meet the parabox team in person. 

Parabox was not allowed to be alone with the product, so they worked under supervision while shooting the Vine. With a three-day countdown, the parabox team were able to create an imaginative piece.