Home Depot knew that Vine is the sister platform to Twitter, so they came to parabox creative to help them extend their spring-time marketing campaign into micro-content platforms.
They wanted their hashtag, #SpringMadeSimple, to be emphasized. Home Depot also challenged parabox to keep the production cost low and have a short turnaround.
Parabox knew in order to keep the production cost low, they had to have pre-constructed props and set pieces and chose to do the vine in stop-motion.
To bring the Home Depot glove to life, an adjustable foam-and-wire prop was cronstructed. This allowed parabox to give full and consistent movements to the glove.
When it came time to highlight the hashtag, parabox took the time to move the fertilizer bit-by-bit into its final form: #SpringMadeSimple